02 · The Voice
What the Assistant studies before it writes a word for you, and the longest chapter in the Ledger.
Updated Aug 14, 20262 min readApplies to 1.1.5
What the Assistant studies before it writes a word for you. The longest chapter, and its shape changes with the Role you pick.
| Row | Control |
|---|---|
| BRAND NAME | Text. The name the Assistant uses in captions, blog posts, and Pinterest descriptions. |
| BRAND VOICE INSTRUCTIONS | Unfolds a text area. Your standing brief, sent ahead of everything it writes. |
| ROLE | Dropdown of fourteen business types. |
| YEARS IN BUSINESS | Dropdown: Less than 2 years, 2-5, 6-10, 11-20, 20+. |
| AVERAGE WEDDING SCALE | Dropdown: Intimate (under 50), Mid-size (50-150), Large (150-300), Mega (300+), and a mixed option. |
| FILM / DIGITAL | Photographers only. Digital only, Film only, or Both film and digital. |
| STYLES YOU WORK | Unfolds a chip wall. The question and the chips both change with your Role. Add your own. |
| VENUE TYPES | Unfolds a chip wall of twenty-two venue types. Hidden if your Role is Venue. |
| VOICE ADJECTIVES | Unfolds a chip wall of fifty adjectives, capped at three picks. |
| WRITING SAMPLES | Unfolds a stack of text areas. Add as many as you like, remove any of them. |
| SUBMISSIONS ACTIVITY | Advanced. Dropdown: Yes, regularly / Sometimes / Not yet, but want to start / No. |
The Role choices are Wedding Photographer, Wedding Planner, Florist, Venue, Social Media Manager, PR / Submissions Specialist, Agency, Event Designer, Beauty, Stationery, Rentals & Decor, Cake & Baker, Other Creative, and Other.
Role also decides which extra business questions appear in this chapter:
| Role | Extra rows |
|---|---|
| Wedding Photographer | STARTING RATE |
| Agency, Social Media Manager | CLIENTS MANAGED |
| Wedding Planner, Event Designer | HOW YOU CHARGE, MINIMUM FEE, EVENTS PER YEAR |
| PR / Submissions Specialist | WHERE YOU SUBMIT |
| Other Creative, Other | WHAT YOU DO |
| Everyone else | none |
Writing samples are uncapped, and the Assistant reads every one of them. Blog openers, About paragraphs, real captions. The single most useful row in the chapter.
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